James Cowper Kreston successfully advise Kynetec on its latest acquisition

James Cowper Kreston are pleased to announce another successful acquisition by Kynetec.

The global market research company recently acquired Market Probe Agriculture & Animal Health, based in the USA, and Market Probe Europe, based in Belgium. The Corporate Finance team at James Cowper Kreston provided lead advisory services, having worked on the original management buyout from GFK and the subsequent acquisition of a division of IPSOS.

Market Probe are an established provider of qualitative and quantitative market research for local, regional and global businesses across more than 50 countries. The acquisition brings additional expertise by adding a further 40 experienced professionals to Kynetec's global team which is now in excess of 600.

Stephen Hearn, CEO at Kynetec, said: “The Market Probe team has an excellent reputation in executing long-term tracking projects. These are generally large and important projects used to build deeper insights overtime. We are excited to add this enhanced capability to our business, providing a larger portfolio of market research tools for our clients. Additionally, the B2B and Consumer Services expertise and client portfolio will allow us to develop client partnerships and utilize our innovations in new, adjacent specialist markets.’’ 

Nick Rogers, Corporate Finance Partner at James Cowper Kreston, commented: “Following our advice on the previous two transactions it was great to work once again with Stephen and his team. The cross border acquisition strengthens Kynetec’s position in its core market whilst giving it access to new ones. We wish them all the best. We would also like to thank our Kreston colleagues CBIZ in the US and MDS Consulting LLC in Belgium who provided tax support on the deal.”