Our Corporate Finance team advises YFM Equity Partners on the MBO of Omne

Our Corporate Finance team recently provided financial and tax due diligence and tax structuring advice to YFM Equity Partners (YFM) on the management buyout (MBO) of Omne, a leading b2b marketing agency and a strategic and creative partner to a number of the world’s best food, beverage, foodservice and hospitality brands. The MBO is being led by incumbent CEO, Michael Gividen.

Omne, headquartered in Ampthill, Bedfordshire, has built a global client base servicing major names such as Unilever, Kelloggs and Tate & Lyle. Its offering includes end-to-end strategic consulting, market insights, brand/creative campaigns, content/influencer marketing, specialist trade communications and an incentive/rewards software solution, Omne’s integrated approach is designed to generate demand, change behaviour and drive ROI.

Michael Gividen, CEO at Omne commented: “Following a period of really exciting growth, YFM is propelling the next phase of our company's journey. With their financial and strategic support, we can harness our unrivalled expertise in the food, beverage and hospitality markets to build long-term strategic and creative partnerships with new clients, in the UK and internationally.”

David Wrench, Partner at YFM commented: "Omne is an impressive business and excellent investment prospect. We are excited to be backing an incumbent management team that is well embedded within its niche and at the helm of a high-calibre, high-profile agency. With YFM's backing the Omne team can accelerate growth plans for the business, support its highly-skilled team and build the capacity needed to pursue more prestigious client wins."

Brad McAvoy, Corporate Finance Partner at James Cowper Kreston commented: "We were delighted to work alongside YFM on this MBO. The investment will enable Omne to enhance its team and drive further growth through new customer wins, with YFM supporting them to achieve their objectives."